Atomic Bomb1 essays

Atomic Bomb1 essays The use of the atomic bombs on Japan was necessary for the revenge of the Americans. These bombs took years to make due to a problematic equation. The impact of the bombs killed hundreds of thousands of people and the radiation is still killing people today. People today still wonder why the bombs were dropped. If these bombs werent dropped on the Japanese the history of the world would have been changed forever. The Atomic bomb took 6 years to develop (1939-1945) for scientists to work on a equation to make the U-235 into a bomb. The most complicated process in this was trying to produce enough uranium to sustain a chain reaction. The bombs used on the cities cost about $2 billion to develop, this also making the U.S. wanting to use them against Japan. Hiroshima was a major military target and we have spent 2 billion dollars on the greatest scientific gamble in history- and won. (3) The bomb dropped on Hiroshima weighted 4.5 tons and the bomb used on Nagasaki weighted 10 kilotons. On July 16, 1945, the first ever atomic bomb was tested in the Jamez Mountains in Northern New Mexico, code named Gadget. The single weapon ultimately dropped on Hiroshima, nicknamed Little Boy, produced the amount of approximately twenty- thousand tons of TNT, which is roughly seven times greater than all of the bombs dropped by all the allies on all of Germany in 1942. The first Japanese City bomb was Hiroshima on August 6, 1945. An American B-29 bomber, named Enola Gay, flown by the pilot Paul W. Tibbets, dropped the Little Boy uranium atomic bomb. Three days later a second bomb named Fat Boy, made of plutonium was dropped on the Japanese city of Nagasaki. After being released, it took approximately one minute for Little Boy to reach the point of explosion, which was about 2,000 feet. ...

The Future of Cloud Computing essays

The Future of Cloud Computing essays To understand the future of cloud computing, one must first have some knowledge of what cloud computing is. This new trend in information technology is swiftly becoming one of the most used trends in computing. Cloud computing at its basic level is the replacement of all personal computers with â€Å"dumb† terminals that have no software or complex operating systems on them. Instead, these terminals connect to a World Wide Web in which applications reside alongside your data (Bowles, 2014). This paper will delve into the world of cloud computing from the perspectives of C. S Yoo, The United States Government Accountability Office, and M. D. Bowles. Of course, with any new technology, there are advantages and disadvantages to their use. An attempt will be made to identify those advantages and disadvantages while showing the future of cloud computing. Dr. Yoo’s article, Cloud Computing: Architectural and Policy Implications, introduces key cloud computing concepts such as service oriented architectures, thin clients, virtualization, and discusses the leading delivery models and deployment strategies being pursued by cloud computing providers. The article also analyzes the economics of cloud computing in terms of reducing costs, transforming capital expenditures into operating expenditures, aggregating demand, increasing liability, and reducing latency. The architectural implications of cloud computing are discussed for access networking and data center interconnectivity which focuses on bandwidth, reliability, quality of service, security and privacy, control over routing policies, standardization, metering and payment, and ubiquity (Yoo, 2011). Computers today run applications through software and accesses data that is stored locally on the hard drive. In cloud computing, the application is stored in the data center ra ther than stored on the computer’s hard drive. Yoo concurs stating that, â€Å"transferring applications and data ...

Privacy of Social Media Annotated Bibliography Example | Topics and Well Written Essays - 750 words

Privacy of Social Media - Annotated Bibliography Example The Writing: the works from this publication is a detailed statement which provides directions under the law that emphasizes the need to maintain privacy in the social sites. The websites and social sites are under obligation to protect their customer’s information and not to share them without permission. The Use: This document will help me highlight the law in relation to privacy in the social media.Determann, Lothar. "Social Media Privacy: A Dozen Myths and Facts." Stanford Technology Law Review (2012): 1-14.  The Writer(s): the author is an expert in social media analysis. Publication: this is a publication of the social media privacy from Stanford Technology Law Review. The publication is a recent publication which is valid and up to dateThe Writing: the publication contains 8 myths about social sites. The myths are actual the rights to the consumer who uses the social sites. This article is an educative article drawing its teachings from the law about social privacy in the media.The Use: This article will be useful to me when making an introduction about my research. It will help me highlight some of the rights consumers have over the social sites in the media. The author is the senior research analyst at Pew Internet Project Publication: this is a publication of the social media privacy.   The article is a resent publication from the date. The Writing: the article aims at finding out why most users are restricted to privacy settings while the cases of profile pruning and unfriending people are the rise.

Constructing Narratives Essay Example | Topics and Well Written Essays - 1250 words

Constructing Narratives - Essay Example Therefore, in order to enhance their narrative construction, ELL students need to be aware of various elements of language use. This paper will consider the function of storytelling in facilitating the ELL’s capacity to construct narratives, describing the various ways in which storytelling enhances these students’ capacity to recount events. This paper will also examine what ELL students need to be aware of regarding language use so as to enhance their construction of written and oral narrative. All over the world, people convey stories to their children. Storytelling is a universal action, which is perhaps the most dominant kind of discourse. Through making use of stories and storytelling, ELLs having different beliefs and religious and cultural backgrounds can exist harmoniously in the classroom environment. Storytelling and stories essentially provide students from different religious, cultural and linguistic backgrounds an effective mechanism for appreciating their world, connecting both with their cultures, as well as the cultures of other students and expressing themselves effectively to others (Diaz-Rico & Weed, (2006). The essence of storytelling is a communicative device, which requires the storyteller and listener to work together collaboratively as transmitters and receivers of both ideas and thoughts. Therefore, in the context of an ELL classroom, storytelling is a means of communication, which allows student storytellers and listeners to share, combine and exchange their experiences in order to create associations and connections. Storytelling helps construct narratives by teaching ELLs about life, about themselves and about other students. Storytelling creates cultural understanding, which, in turn, enhances the students’ capacity to explore various aspects of their lives, thereby creating narratives based on their cultural roots. Within the context of constructing narrative, storytelling allows ELLs gain insights into variou s values and traditions and consider new ideas. Furthermore, storytelling enhances children’s capacities to empathize with unfamiliar situations and places. The development of narrative is also possible through storytelling because stories enable children to reveal their commonalities and differences in the cultures represented in the ELL classroom, particularly by enabling children to open up with regard to their cultural roots. Storytelling and stories also promote narrative creation among ELLs by promoting students’ relaxation and overall well-being (Bruner, 2002). This is primarily because storytelling enhances the willingness of ELL students to communicate their feelings and thoughts. This, in turn, enhances the construction of narrative. Additionally, stories and storytelling encourage ELLs to participate actively in all aspects of their classrooms and lessons, for instance, the construction of narrative, particularly with regard to verbal narrative. Overall, mos t stories involve the explanation of various actions taken by the storyteller to achieve a certain result (Craig, Hull, Haggart & Crowder, 2001). As a consequence, storytelling typically entails an extensive use of words for recounting purposes. In essence, storytelling within the ELL classroom helps ELL students enhance their verbal proficiency, thereby enhancing their narrative capabilities. In addition, stories have

Discuss the main causes and effects of gun crime in the USA Essay - 4

Discuss the main causes and effects of gun crime in the USA - Essay Example Act that controls the amount of guns available in America has been quite ineffective and hence it has totally failed to reduce the number of guns in America. As such, the procedure for acquiring a gun has been reduced to that of the market forces of demand and supply, (Ulrich 2009, p.41). This basically means that so long as a person is able to buy the gun, then the supply is readily available. Another school of thought on the causes of gun violence and crimes in America blames the ownership of guns by very young people. Though the law only allows those above 21 years to obtain gun license, (Ulrich 2009, p.49) suggest that this has been reached through very poor and unlimited research. This is true because statistics indicate that more than half of the gun mass killing were perpetrated by individuals below 25 years. Similarly, very young people have been accused of perpetrating gun violence using their parents’ guns. This indicates that the law has various loopholes that allow such crimes to happen without reprimanding the source. Lastly, a large number of guns are illegally available to members of the public. In this case, people can freely and criminally hire guns for uses especially in robbery and assassinations. In America, more than 75% of robbery cases happen at gun point, (Ulrich 2009, p.52). These guns are in the hand of criminals through irregular licensing and gun theft. Accordingly, thugs can either hire guns from illegal dealers or even steal them from the police or other licensed gun holders. In this case, it is important for the Gun Law to be repealed so as to address some of the concerned raised above. The major effect of gun violence has been the increase of gun related deaths. According to Sarah (2013), the US has â€Å"the most guns per head in the world, and equally has the highest rate of deaths from firearms†. This basically, the article has established a close correlation between the number of guns in the private hands and the number of

Consumer Behavior Is Essential For Effective Marketing Marketing Essay

Consumer Behavior Is Essential For Effective Marketing Marketing Essay Introduction: A Consumer is somone who acquires goods or services for direct use or ownership rather than for resale or use in production and manufacturing process. (Investor words, 2010). We can classify consumers in two categories: (i) personal consumers / retail consumers, and (ii) organisations as consumers. In each case bahaviour is analysed differently. I will concentrate in this essay on personal consumers and their behaviour and its implications for effective marketing. Consumer behaviour is the process individuals or groups go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans. Understanding customer perception and motivations has tremendous implications for selling and marketing, process improvement and, in turn, reaching targetted consumers and make rewarding profit. With the Consumer-Centered era long gone, in the New Era orentation to enable long-term bonds with consumers it is essential to study consumer behaviour and to understand more of the customers psychology, their internal and external motivations, preferences, limitations, and actions to be able to provide a tailored value proposition. As a discupline, this is referred to as customer relationship management (CRM). Diagram showing consumer behavior, measures, and marketing actions. (graph from: Norton, 2005)Consumer attitude: The process of purchase is largely influenced by consumer attitudes. In the context of marketing, it is towards: product, brand, place (eg retail store), etc.  Consumer attitudes are a composite of a consumers (1) beliefs about, (2) feelings about, (3) and behavioural intentions.   These components are viewed together since they are highly interdependent and together embrace the forces that influence how the consumer will react to the object.(Perner, 2008) Beliefs: Consumer beliefs can be positive (e.g. chocolate tastes good) as well as negative (e.g., chocolate makes me fat).   In addition, some beliefs may be neutral (chocolate is a treat), and some may differ depending on the person or the situation (e.g., dark chocolate gives a lot of energy and stimulatesgood when you need to study or boost your energy level, but not good just before sleep time).  Often consumer believes can be inaccurate (e.g. pork is healthier than chicken). Feelings/Affect- is the consumers feelings toward a brands product or service.   Sometimes these feelings are based on the beliefs (e.g. a person feels nauseated when thinking about a hamburger because of the amount of fat it contains), but there may also be feelings which are relatively independent of beliefs (e.g.  I like ice cream) Behavioural intention.   Is what the consumer plans to do with respect to the object (e.g., buy or not buy the brand).   This can be a logical consequence of beliefs (or affect), or may reflect other circumstancese.g., although a consumer does not really like a bar/restaurant, he or she will go there because it is a hangout for his or her friends. (Perner, 2008) Changing behaviour of customers can be challenging because people like to believe that their behaviour is rational; thus, once they use our products, chances are that they will continue unless someone is able to get them to switch (Perner,2010). Consumer Choices: The comonly accepted and studied path of consumer choices, also illustrted in Elliot (1997), includes 5 main steps: Need/ opportunity recognition 2. Information Search 3. Evaluation of alternatives 4. Purchase 5. Outcome of purchase/feedback Need/opportunity recognition. Consumers recognize a need for a product/service when they percive a gap between their current state and their desired state. This can be either because of a change for the worse in their current state (need recognition) or when the desire seem to be further away (opportunity recognition). ( Elliot, 1997). That can be as easy as concluding that we need milk because we have just run out and cant make a cake without it. Or when a mother decides that buying an Armani top for her son would probably make her family more recognisable and admirred. Information Search. After identifying a product which will satisfy the need or opportunity gap, it is assumed that a customer will search for information to help him make a decision. Here it has been established that there are two ways in which information search takes place. Those are internal and external searches. Internal vs. External Search(Perner,2008) Internal search involves the consumer identifying alternatives from his or her memory/experience. Internal search is influenced by motivations, attitudes, personality, age, lifestyle, perception and learning/ experience.   This is often the only search method used for low involvement products or fast moving consumer goods (FMCGs), thus building top of mind awareness is crucial task for marketing communications especially in hose low-involvement products categories (Elliot, 1998). External search involves information from environment that influences the purchase decisions. Those external factors influencing decision process include situational influences, such as, physical environment and time, and social influences such as advertising as well as culture, subculture, social class, group membership, family, friends, work/school peers, co-workers, people from the same sports/hobby clubs, neighbors etc. There are various referent groups that people consciously or unconsciously consider during their search. Those include; membership, aspiration, avoidance, word of mouth, opinion, leadership. Despite consumer interests and beliefs, they will strive to conformity and thus usually the internal search has to compete with their external influences because they want to belong to, and be accepted by, people from their direct environment. Consumers are more likely to use an external search for high involvement products.   For instance before buying a house, the consumer is more likely to ask friends opinions, read reviews in Consumer Reports, consult several web sites, and visit several property offices.   Thus, it is extremely important that firms that offer products that are selected predominantly through external search invest in advertising and marketing to ensure having information available to the consumer in need-e.g., through brochures, web sites, or news coverage. Evaluation of choices: The evaluative criteria are the product attributes, functional, symbolic and emotional, on which the relative performance of the competing alternatives will be compared (Elliot 1998). Decision rules can be: I. Compensatory, when a poor performance on one attribute can be offset by good performance on other attribute. (e.g. one car is not as fast as other but its cheaper.   If the price is sufficiently inexpensive, the consumer may then select it over a car with better acceleration that costs more) II. Non-compensatory, when only one standard is used and alternatives which dont measure up are eliminated. (e.g. when a customer wants to have a UK-branded product, lets say cereal, although there will be many other cereals with same ingredients and good taste they wont be considered) Considering that human beings seek to reduce cognitive efforts, often the way for choice evaluation are rules of thumb, e.g. cheapest is best, or known brand is always better than unknown, etc. Unfortunately this type of thinking often lead to systematic bias when compared with the rational decision making model of economic theory. Those would be believes that e.g. if an item is on sale it must be a good deal, or all branded products are of the same quality. Purchase: Purchased is often influenced by time, the more time between the intention to buy and the purchase the more opportunity for change in original intention. But in many instances a conscious purchase intension is not formulated prior to the purchase act and in this case a display of product may trigger impulse purchase. US studies show that 83% decisions to purchase of snack foods take place in the supermarket itself rather than prior to shopping. Obviously higher involvement products are more likely to be pre planned than lower involvement products. (Elliot, 1998) Outcomes of Purchase: These have important implications for the future purchase decisions. The cognitive approach points to importance of prior expectations as a determining how well consumer will evaluate the purchase experience. The lower the expectations the less dissatisfaction on poor product performance, and the more satisfaction on good product performance is seen. Consumer Involvement: The amount of effort a consumer puts into searching depends on a number of factors. There is a classical model to measure consumer involvment in purchase decision. This model shows that involvmnet depends largly on: price, type of product, frequency of purchases, symbolic meaning, social visability, time commitment, potentiality for harm, potentiality for poor performance of product/service etc. (Elliot, 1998) In practice the price or high significance will mostly effect the involvement of consumers. E.g if we buy boat or house we are more likely to put more effort in research than when we buy washing powder. The same is true for highly life significant products such as computer or medications, which tend to be given more attention than lets say notepad or pen. (where you shop, ease / proximity of parking, ambience, safety, provision of child care, etc) Influences on Consumer Behavior(Perner 2008) The Life Cycle. Individuals and families tend to go through a life cycle: The simple life cycle goes from    http://www.consumerpsychologist.com/images/cb/Simple_FLC.png (Perner 2008) In real life however, there are many more complications possible, such as couples undergo divorce, single parents run house or remarry or become involved in other non-marital relationships, or stay on their own etc. Integrating all the possibilities gives a depiction of the Family Life Cycle to the one below: http://www.consumerpsychologist.com/images/cb/Family_Life_Cycle.png (Perner 2008) Obviously young singles with still little cash and highly influenced by their peer environment will have different needs, and make different purchases to young couples, and young couples will greatly vary in their customer behaviours to full nest families. Then again there is a significant difference in amount, type and variety of products purchased between Nest I, Nest II and III families, since different age of children in the family will have various demands / needs, and the older the children the more influence they will have on parents and their purchase decisions themselves. Empty nest family with no children in the house often can afford more luxurious items than before. They will frequently look for comfort and durability and high quality of goods. Older singles will have similar needs, but if retired or lonely may not be able to afford as high standards of products as empty nest and thus minimalistic approach can be seen in their purchase behaviour. Apart from differences in customer behaviour arising from Family Life Cycle it is also important to mention that behaviour changes with age, health, career and financial status. Older people tend to have greater income but also greater obligations such as mortgages, children, and spouse. Different ages are concerned with different financial rewards and obligations. That often leads to different consumer behaviour. Figure 2.5 Consumer life events Understanding the life event triggers behind the big decisions that consumers make, assists information providers in targeting information at the times and places in peoples lives when they most need it. (Australian government, 2010) Family decision making model: Another relevant consideration includes the Family decision making model. It is important to realise that it is not only the decision maker(s) in the family that count during the decisions processes of the family. Although they decide where and which product, brand to buy, there are also initiator, ultimate users, the information gatherers/holders- who seek out information about products of relevance, Influencers- who do not ultimately have the decision power, but they may make their wishes known by asking for specific products or causing embarrassing situations if their demands are not met. And then again all those have different role to that of the purchaser. (Perner, 2008) It was measured that parents under childrens (age 4 -12years) influence in US purchase products worth apporximately $4,400 per year per child. This comprises nearly $150 billion annually in US market alone. (McNeal,1997). This statistic is even more prominent if we look at China and heir one child policy and the six-pocket syndrome (where all 4 grandparents and parents can cherish and spoil 1 child only (Goll,1995) From the marketing point of view, family decision-making model introduces some problems since the purchaser can be targeted by point-of-purchase (POP) marketing efforts that cannot be aimed at the decision maker, or influencer. It should also be noted that family decisions are often subject to a great deal of conflict. The reality is that few families are wealthy enough to avoid a strong tension between demands on the familys resources. (Perner, 2008) Family decision making model can be observed in nearly any shop. This will take place when a family is out and about maybe doing grocery shopping and then suddenly one of the children will point to a toy or Christmas tree that courts its attention (that will be the initiator). There will be various criteria to consider: maybe some information provided on the spot about this particular Christmas tree; the fact does the family have already one or not and in what condition it is, also time of the year will have influence on the decision making process. The user or a Christmas tree is the whole family but especially children. Mother of the family will often be the decider who will try to satisfy the whole family and purchase something that is practical and safe a s well as will look representative in the home surrounding. Father will often pay for the tree and make the purchase thus in this scenario will be the buyer. This issue is addressed by many shops by offering extensive displays o f child-attractive items, together with parent-satisfying product descriptions to fulfil needs of the decision maker, and not infrequent value deals to finally convince the ultimate buyer. The Means-End Chain. Is another model of consumer behaviour where consumers buy products not because of their attributes per se but rather because of the ultimate benefits that these attributes provide, in turn leading to the satisfaction of ultimate values. An important implication of means-end chains is that it is usually most effective in advertising to focus on higher level items. (Green Book, 2005) This can be illustrated on example of UHT milk. A consumer may not be interested in the process and chemistry of ultra high temperature process of milk preservation, but might reason as follows: Self satisfaction/esteem Kids will continue to get all calcium and vitamins required for growth and strong bones, and he milk is there whenever needed Children can safely use the milk when they need it without a need to go back to a shop for weeks at a time. Milk can be stored longer without taste and properties change, Long life properties of UHT milk UHT milk producers use this model and emphasise the long life properties of milk, and thus in consumer perception this is the main focus point. They often dont make further investigation to find out that UHT milk has sufficiently less vitamins and minerals then fresh milk, and frequently make decision to buy long life milk instead of fresh milk. Diffusion Curve Model: And last but not least we should note that not all consumers will choose to buy new products at the same time. Dependingly on their education, experience, capacity to purchase and desires we will be able to identify Innovators who buy first but comrpise less than 5% of consumers, e.g. people who follow the latest releases of technology/fashion engineering and will purchase the products as soon as they reach the market even if they dont necessary need it, and it means paying premium price for those goods. After the first purchases by Innovators, the Early adpoters will show their interest. They benefit form using the product and want to maintain an edge over the rest of their peer group / consumers at large. However the vast majority of the curve ignores most marketing efforts at the earliest stages until they are convinced that the product or idea is not a fad. Successful new products, the hits, are most sought by Innovators and Early Adopters soon after introduction: and then Early majority will follow the trend to purchase. After some time the later majority will make the decision to buy, and then when the products/ services are no longer considered new by majority of population the laggards will come to belive it is ecessary for them to aquire this product. Possibly that will take place after the older model they owned is no longer functioning and it is necessary for them to replace it. Those clients frequently benefit from large discounts, since new more desirable models are often already available on the market. The described above model is commonly known as Diffusion Curve model or 5 segments model, and can be illustrated as bellow (actual percentages will vary according to the product / sector / consumer mix): Viral Marketing and Consumer Behavior (Graph from; Braziel, 2007) This model doesnt equally apply to all products, it is mostly used for electronics, computers, fashion clothing, house appliances such as AGD (white goods) and RTV (audio / visual electronics) products. Thats because we cant really talk about innovative products when it comes to FMCGs like bread, milk, butter. Also it would be hard to talk about laggards when the product of concern was something everyone needs in day to day life. Knowing about the diffusion curve model and the fact that new products are usually initially adopted by a few consumers and only spread later, and then only gradually, to the rest of the population, companies learned that to introduce new products they must be well financed so that they can stay afloat until their products become a commercial success by generating self-sustainable profit. They also realize that it is very important to please initial customers, since they will in turn influence many subsequent customers brand choices. That is why many brands use post-purchase evaluation forms and ensure quick response to any dissatisfaction, so consumers feel understood, respected and powerful. This helps in creating good overall impression about the product or brand, which is likely to be passed on to Early adopters and beyond. Discussion: There are two main applications of consumer behavior in marketing: (Perner 2005) Using consumer behavior to make better marketing campaigns. For example by understanding that consumers are more receptive to food advertising when they are hungry, food/snack companies learned to schedule snack advertisements late in the afternoon. As a result of increased receptiveness consumers are more likely to memorize the items and either buy there and then or next time when they see the product on the supermarket shelf. by understanding that new products are usually initially adopted by a few consumers and only spread later, and then only gradually, to the rest of the population, companies learned that (1) to introduce- new products must be well financed so that they can stay afloat until their products become a commercial success. (2) it is very important to please initial customers, since they will in turn influence many subsequent customers brand choices. Social marketing involves getting ideas across to consumers rather than selling something. E.g. To reduce the incidence of transmission of diseases through illegal drug use the best solution, obviously, would be if we could get illegal drug users to stop. This, however, was deemed to be infeasible. It was also determined that the practice of sharing needles was too ingrained in the drug culture to be stopped. As a result, using knowledge of consumer attitudes, Dr. Fishbein created a campaign that encouraged the cleaning of needles in bleach before sharing them, and this marketing campaign was hugely successful (Syed, 2009) Attitude research has shown that consumers often tend to react more favorably to advertisements which either: Admit something negative about the sponsoring brand (e.g., the Volvo is a clumsy car, but very safe), this approach makes consumer perceive the advert more reliable, and will pay off by their better attitude towards brand/product advertised. OR Admits something positive about a competing brand (e.g., a competing supermarket has slightly lower prices, but offers less service and selection).   Two-sided appeals must, contain overriding arguments why the sponsoring brand is ultimately superior-that is, in the above examples, the but part must be emphasized. (Perner, 2008)   Again this two side appeal gives consumer perception of rational, reliability and this type of advert is more likely to be listened, believed in and remembered. Knowing it is generally very difficult to change beliefs that people hold, some companies try to change the importance of beliefs by decreasing them or by strengthen them by advertising e.g. milk company can emphasise on the importance of milk ingredients such as; calcium and iron for the health being of people, and thus increase the perception of importance for milk in consumer eye, which will then lead to increased milk sales. Companies can also add to consumer beliefs, e.g. Cereal makers can add beliefs that their cereal are more convenient and healthy than other cereals, which sounds quite plausible to some people if the advert uses enough credible terms for ingredients. Thus consumer perceive those cereals more appropriate for breakfast than others and are more likely to purchase them when next time see them in the shop. Using consumer choices model described in the introduction, some companies will seek to create in the eyes of target consumers a perception of need of e.g cooking spice, by advertising it as a miracle mix which will make every dish you make tasty and desirable by all family members. That perception of opportunity may trigger the consumer purchase decision. Knowing that information search for FMCGs is mostly internal, food producers try to make impression on the consumer e.g by making tomatoes look more healthy and appealable to potential consumers e.g we can see tomatoes with green stems or big organically grown sign on the packaging that will trigger the consumer desire to eat healthy and even though those tomatoes may not be any healthier than the other 5 types that sit on the shelf. The perception of healthy / organic will arise in consumer mind and thus he will be more likely to purchase them. In relation to purchase decisions of consumers, many companies, especially those selling low involvement goods, use a marketing strategy which is directed at one of humans basic motivation:- curiosity. By packaging a product with interesting and/or innovative pictures and images, they try to wake up consumer curiosity and in this way win the consumer interest and encourage impulse to buy. Knowing that fulfilling original expectations of consumer will often lead to repeat purchase some products e.g Heinz Ketchup by introducing a claim of great thickness and delivering on it better compare to other brands, can win consumer because consumer attention is drawn towards thickness only and satisfying this attribute alone give consumer overall perception of good performance. Emphasising consumer brand loyalty, many shops introduce loyalty cards, which give additional credits for shopping in particular shop, such as entitlement to discounts and promotions. Loyalty cards databases on the other hand enable understanding the clients better and give offers that best suit their behavior/habbits. Its a win-win situation for seller and buyer: the consumer has a perception of being special/appreciated and can see the reward for loyalty, while the shop has more information about the customers. For example, it was established that a buyer of full fat milk is 2.5 times more likely to purchase children orientated products. That is because a lot of parent buy full fat milk for their kids, and having kids means we buy for them more than just milk. Knowing that, a shop/company can send kids products brochures only to those people buying full fat milk rather than spend money on approaching adults who dont have kids and are unlikely to purchase childrens products. All the models described above are important to know and consider; to help spot emerging patterens and trends relative to the marketing and branding process. However they seem to be slightly overcomplicated and we need to realise that every day consumer patterns as well as practical marketing often varies from the theoretical models. To support this view we dont need to look far, we read from countless articles e.g McCole (2004) suggests that there exists a sizable gap between the worldviews of academics and practitioners. And Brennen (2004, p. 492), in his editorial comments in a special issue that explored the nature of the academic-practitioner divide, notes that a consensus seems to be emerging that much, or perhaps most, of work done by academics is of limited relevance to practitioners. (Syed H. Akhter, 2009). Also there are numerous studies which show that a large percentage of consumers dont research their purchases or limit the research to minimum, e.g. on average 52% of peo ple in US obtained no independent information on products/services purchased and even for purchase of a new car, more than 30% of people visit only one car dealer.(Elliot, 1998). A lot of those theoretical models, together with practical / anecdotal experience, indicate that decisions made by customers are mostly emotion-driven or impulse driven. The purchase decisions often depend on curiosity, value perception (an approximation of reality), brand loyalty or rules of thumb , rather than research, and that is why marketing, branding and advertising need to enhance value perception for the customer and take care of a good purchase experience rather than just focusing on the purchase product/service. Conclusion: To conclude this paper on dynamics of consumer behaviour in practical marketing, I decided to look into Early Learning Center (ELC) brand and their marketing strategies. With their consumer base largely being 0-6 year old children, specifically I sought evidence of ELCs marketing efforts reflecting a sound understanding of the behavior of their target customers, the adults who buy those goods on childrens behalf Early Learning Centre (ELC) ~ Toy Sale Now On Early Learning Centre (ELC) is essentially a marketing and distribution company, but one that also designs and commissions the manufacture of its own-branded products.It was established in 1974 as a mail order firm, and was an early adopter of direct sales through the Internet the website www.elc.co.uk was first launched in 1999 and proved to be successful in its first year in terms of profit generated on internet-driven purchases.. In 2007 Mothercare plc acquired Early Learning Centre for  £85m ( £49m plus  £36m debt). Mothercare is one of the most familiar names in UK retailing, and is probably the first store that comes to mind when thinking of the needs of pregnant women, babies and children up to the age of 10. There is a lot of overlap with ELC in the post-natal market and so their merger and co-location of stores makes sense from a business perspective. Today there are over 225 ELC stores in the UK, and 115 stores internationally operated by franchise partners in locations including UAE, Hong Kong, Australia, New Zealand, Malaysia Ireland, and Poland. Catalogues sales have remained a core part of the business. [Early Learning Centre prints and distributes over 4 million catalogues in the UK alone each year.] Over 80 percent of the products sold by Early Learning Centre are own brand. ELC operate through three distinct channels to market; UK stores, Direct (internet-based businesses and catalogue mai l order), and International.(ELC, 2008) The Early Learning Centre brand provides eight major categories of toys and games primarily for children in the 0-6 year age range. They segregate their items based on sex and age of children for whom the toys are designed. This approach helps greatly during customers search through the products. As a result customers can put less effort into the search process and it adds to their overall shopping experience. Knowing that changing attitude of consumer is generally very difficult. Instead ELC try to influence feelings, either by advertising itself to create pleasant, warm feeling about products, and hope that will be enough to make customer like the product, or they use classical conditioning by e.g. showing happy, stress free children playing with ELC toys. the great outdoors!!! acctive play and fresh air fun! (pictured copied from: http://www.kidstart.co.uk/partner/ELC.aspx) Another strategy of ELC involves exposure effect. By providing advertisement and pictures outside the store and in magazines known to be popular amongst parents of 0-6 year old children and those adults likely to buy presents for such children, ELC ensures customers are more familiar with the product and thus more likely to purchase it. Aware that changing behaviour of customers can be challenging, one strategy employed by ELC is to introduce seasonal price discounts to justify in consumer minds the switch, based on a good deal principle. After the switch if a customer was more satisfied with the ELC product than with a previously used brand, there is a large likelihood that he or she will stick with the ELC products for future purchases even when the price goes back to normal. Another marketing strategy employed by ELC is engaging the convenience mindset of their target audience. ELC stores are usually located in big shopping malls, specifically in those locations in the mall that are frequently used/passed by customers on their way in or out. Not only are toys displayed, many toys at the entrance, but also throughout the store, are out of their packaging to enable better investigation of product prior to purchase. This is also a great way to attract the children of passing shoppers mothers, families into the shop to play. When this happens parents will be forced to come into the shop and during that time possibly will purchase one or more of the toys that their children were attracted to, or indeed other

Bismarckian Alliance :: essays papers

Bismarckian Alliance The relations between the Great Powers in Europe changed a lot with the accession to the throne of Wilhelm the II in 1888, his dismissal of Chancellor Otto van Bismarck two year later and therefore the breakdown of the Bismarckian Alliance System. The unification of Germany, and the political greatness of Prussia and the empire, are ascribed to the statesmanship of Bismarck. Bismarck was the father of the German nation, he created it and he also masterminded a plan to keep Germany safe from the enemy nations around her. After the humiliation of the loss of Alcase and Lorraine, France was bound to not pass away an opportunity to take revenge from Germany, so to prevent this happening Bismarck constructed an elaborate network of alliances. One of the most important alliances of the many that were made was, the Dreikaiserbund or the League of the the Three Emperors singed in 1872 between Germany, Russia and Austria-Hungary. The most important of the articles in the treaty was that ^in case on of the High Contracting Parties should find itself at war with a fourth Great Power, the two other shall maintain towards it a benevolent neutrality and shall devote their efforts to the localisation of the conflict^. But Russia and Austria-Hungary drew suspicious of each other over conflicts in the Balkans in 1887 and the League fell apart. So to replace that lose Bismarck drew up the secret Dual Alliance with Austria in 1879, it was a defensive alliance against Russian in case she attacks Austria. In 1882, Italy joined the Dual Alliance which created the Triple Alliance. By 1887 Bismarck succeeded to bind Russian in a separate alliance which was called the Reinsurance Treaty. Also Germany kept friendly acquaintances with Britain so that such a powerful nation with not be against Germany. This way, Bismarck^s plan succeeded and now France was truly friendless, powerless and isolated. Kaiser Wilhelm the II had a plan called ^Weltpolitik^ for Germany which meant that he wanted Germany to be a world power with a large colonial empire, strong and unbeatable in every possible way. Bismarck saw this as a threat to the country^s peace he has aintained for twenty years and his idea was that Germany should remain a land-based, peace-loving European power as she has always been. The clash of ideas and values between the thirty one year old, young Kaiser and the seventy five year old chancellor led to Bismarck being forced to resign by Kaiser Wilhelm II in 1890. Then the Kaiser appointed Count Georg Leo Caprivi Bismarckian Alliance :: essays papers Bismarckian Alliance The relations between the Great Powers in Europe changed a lot with the accession to the throne of Wilhelm the II in 1888, his dismissal of Chancellor Otto van Bismarck two year later and therefore the breakdown of the Bismarckian Alliance System. The unification of Germany, and the political greatness of Prussia and the empire, are ascribed to the statesmanship of Bismarck. Bismarck was the father of the German nation, he created it and he also masterminded a plan to keep Germany safe from the enemy nations around her. After the humiliation of the loss of Alcase and Lorraine, France was bound to not pass away an opportunity to take revenge from Germany, so to prevent this happening Bismarck constructed an elaborate network of alliances. One of the most important alliances of the many that were made was, the Dreikaiserbund or the League of the the Three Emperors singed in 1872 between Germany, Russia and Austria-Hungary. The most important of the articles in the treaty was that ^in case on of the High Contracting Parties should find itself at war with a fourth Great Power, the two other shall maintain towards it a benevolent neutrality and shall devote their efforts to the localisation of the conflict^. But Russia and Austria-Hungary drew suspicious of each other over conflicts in the Balkans in 1887 and the League fell apart. So to replace that lose Bismarck drew up the secret Dual Alliance with Austria in 1879, it was a defensive alliance against Russian in case she attacks Austria. In 1882, Italy joined the Dual Alliance which created the Triple Alliance. By 1887 Bismarck succeeded to bind Russian in a separate alliance which was called the Reinsurance Treaty. Also Germany kept friendly acquaintances with Britain so that such a powerful nation with not be against Germany. This way, Bismarck^s plan succeeded and now France was truly friendless, powerless and isolated. Kaiser Wilhelm the II had a plan called ^Weltpolitik^ for Germany which meant that he wanted Germany to be a world power with a large colonial empire, strong and unbeatable in every possible way. Bismarck saw this as a threat to the country^s peace he has aintained for twenty years and his idea was that Germany should remain a land-based, peace-loving European power as she has always been. The clash of ideas and values between the thirty one year old, young Kaiser and the seventy five year old chancellor led to Bismarck being forced to resign by Kaiser Wilhelm II in 1890. Then the Kaiser appointed Count Georg Leo Caprivi

Hr Aspect of a Company

This could be training the knowledge and clarity of thought that a retain kind of person is required to do a certain kind of task with a certain form of talent. Then starts the deal of profiling the said candidates and the best are chosen and taken aboard. The resumes of these candidates strictly related to the work the employee is meant to do or various other forms of training methods to improve the overall efficiency of the individual (Asks and Bellower 640). Training and development are closely related.All kinds of development that is seen in an employee stems from training In his/her work field or otherwise however, all forms of training need not serially lead to assured development. This Is when the human resources wing of the company comes Into the picture and Is expected to do a good Job. Calabash, Van Dam and Hutchins (2010) stated that â€Å"I didn't list listening as one of my skills, probably because I TLD hear what the Interviewer asked† (p. 1 94). This Is a typica l problem with inefficient human resources and it should be countered appropriately.The entire process of recruitment begins with are then studied to understand where their career is headed. This is done to keep in mind in case later on there is a chancy in a different position, the same people can be employed instead of hiring fresh from outside. In this article, the training programs available at the Marriott International Group of Hotels will be discussed at length. To start off, it is important to understand and accept that the labor force employed In the hotel and hospitality industry is the most refined and expensive.As a result, It Is essential that through various motivational, skill oriented and product related training, this workforce Is retained by a substantial period of time. Else the cost of recruiting fresh people will e unnecessary. This brand Is one of the top In the world, so as part of their corporate training responsibility, they ensure that proper training is me ted out to each and every member of the work force, right from the entry level to the head honchos (Fischer and Friedman 21).Marriott takes on board the smartest young faces from the universities and most hard working people from other sources to Join the team. Marriott management-training positions offer these candidates opportunities to enhance their careers and the future of the Marriott business (Fischer and Friedman 22). On a societal level, a complete and collective approach to the hospitality workforce has a direct impact on the money that communities make. Hotels create Jobs and salary is generated through both direct employment and a large network of suppliers.Woodlouse (2012) noted that â€Å"Some people today are wandering generalities Instead of meaningful specifics because they have failed to discover and mine the wealth of potentials In them† (p. 1141 Amorist's Management Development Program (MID) is a convenient program that is paced to suit individual training to entry-level Marriott managers with the knowledge and skills that are accessory to perform their work and provide top class customer service. This program will also assist in developing discipline oriented and on-the-Job technical acumen needed to be excellent in the Job.The management skills needed to ensure a path breaking career with this top notch hotel will improve as an assistant food and beverages manager will be different from the responsibilities of a floor manager. Career opportunities too are a plenty in Marriott. The example of Steven Craig is very popular in the circles of Marriott. He comes from the city of Chicago and loves the boy band Battles and plays guitar, bass and piano. Steven has also found a firm place in his career at Marriott.In Just a little over four years with Marriott, he has performed so well that his efforts have been recognized and show cased. He has maintained quite a good track record. Steven has already gained a lot of experience at several un ique large sized companies. Also, in his present role as Assistant General Manager, has even assisted in opening a hotel from the ground floor upwards (Chubbier, Van Dam and Hutchins 191). Steven Joined Marriott straight completing his graduation examination as a fresher, through the ManagementDevelopment Program of Marriott and has been very happy with the career development and enhancement possibilities that has been provided to him. He says that every day is an all new experience for him. There are plenty of challenges and hard tasks he has to complete but he feels grateful that invariably he gets the support he needs to deliver good customer service and his performance to the next level of excellence. Marriott understands its employees better than most in the market at their level. They understood that Steven has a great passion for music.Steven understands the importance of working harmoniously in the workplace too. He says that as an Assistant General Manager he has to get int o several roles and his work is not limited to any one area only. He has to oversee and supervise various functions of the hotel such as front office, food and beverages desk, room service, security and housekeeping. He has to ensure that his team is in sync and working together collectively as a unit and performing under all possible situations, favorable or otherwise.There has to be one person who has to keep people together, keep them motivated and pleased. It is a big challenge for him but that is part of his daily work and he enjoys it fully. He has to be available at all times for his staff in case they find themselves in a spot of bother. Stevens love for music makes him tuned in to his responsibilities so well (Woodlouse 1135-1137). The teamwork training opportunities are also healthy in the Marriott. Famous lecturers come to their training rooms to speak to the staff and motivate them to work together to reach their goals.They develop various training modules and workshops to help deliver them messages better. Big speakers here include Gregg Gregory who spoke to the team and beseeches them to come together during his personal loss and how Alex Shame and he rest of the team members allowed him to get over the emotional stress (Chubbier, Van Dam and Hutchins 197-199). Marriott is also well known for the communication training it provides to its employees. Their spoken language has to be impeccable to keep up their standards and their competitive place in the market.There are professional trainers available who hone the skills of the staff and also Woodlouse (2012) stated, â€Å"Library Instruction is beneficial to all students. Learning together as a group reduces some of the stress and anxiety students may have when trying to learn about the libraries' various resources. The instruction sessions are customized presentations, with hands-on training when possible, specifically tailored to class's assigned research† (up. 1137-1138). The think tank of Marriott is now slowly and steadily delving into the details and benefits of creative thinking on the part of its employees.

Free Essays on Eating Dissorders in Women After Age 30

Eating Disorders in Women after age 30 â€Å"I hate the way I look!† I am so fat!† I hate looking in the mirror!† â€Å"I used to be so thin, why can’t I look like I did when I was 20?† These phrases are all too familiar to someone who has an eating disorder. Eating disorders generally affect women in their teens to mid 20’s. What happens when a woman develops an eating disorder after age 30 or continues to face this terrible illness that has affected her since adolescence. To fully understand what an eating disorder is, it is important to know the different types of eating disorders. Eating disorders are generally categorized as Bulimia Nervosa, Anorexia Nervosa and Eating Disorders Not Otherwise Specified. Eating disorders are devastating behavioral dysfunctions brought on by an array of factors. Emotional and personality disorders, family pressures, possible genetic or biologic susceptibility, and a culture where there is an obsession with thinness are all contributing factors to this consuming disease (noah.cuny.edu). Bulimia Nervosa is more common than anorexia and works on a cycle of bingeing, eating an enormous amount of food, and then forcibly eliminating the food, identified as the act of purging. The cycle of eating vast quantities of food and then vomiting or using drugs to force that food out of the body is referred to as the â€Å"binge/purge cycle† (Sacker and Zimmer 4). The eating binges average about 1,000 calories but can be as high as 20,000 calories or as low as 100. Patients diagnosed with bulimia average about 14 episodes per week. In general, people with bulimia have a normal to high-normal body weight, but it may fluctuate by more than 10 pounds because of the binge-purge cycle (noah.cuny.edu/wellconn/eatdisorders). Bulimia leaves its victims with a feeling of incredible self-loathing. Patients frequently describe themselves as â€Å"disgusting pigs.† Anorexia Nervosa was first defined as... Free Essays on Eating Dissorders in Women After Age 30 Free Essays on Eating Dissorders in Women After Age 30 Eating Disorders in Women after age 30 â€Å"I hate the way I look!† I am so fat!† I hate looking in the mirror!† â€Å"I used to be so thin, why can’t I look like I did when I was 20?† These phrases are all too familiar to someone who has an eating disorder. Eating disorders generally affect women in their teens to mid 20’s. What happens when a woman develops an eating disorder after age 30 or continues to face this terrible illness that has affected her since adolescence. To fully understand what an eating disorder is, it is important to know the different types of eating disorders. Eating disorders are generally categorized as Bulimia Nervosa, Anorexia Nervosa and Eating Disorders Not Otherwise Specified. Eating disorders are devastating behavioral dysfunctions brought on by an array of factors. Emotional and personality disorders, family pressures, possible genetic or biologic susceptibility, and a culture where there is an obsession with thinness are all contributing factors to this consuming disease (noah.cuny.edu). Bulimia Nervosa is more common than anorexia and works on a cycle of bingeing, eating an enormous amount of food, and then forcibly eliminating the food, identified as the act of purging. The cycle of eating vast quantities of food and then vomiting or using drugs to force that food out of the body is referred to as the â€Å"binge/purge cycle† (Sacker and Zimmer 4). The eating binges average about 1,000 calories but can be as high as 20,000 calories or as low as 100. Patients diagnosed with bulimia average about 14 episodes per week. In general, people with bulimia have a normal to high-normal body weight, but it may fluctuate by more than 10 pounds because of the binge-purge cycle (noah.cuny.edu/wellconn/eatdisorders). Bulimia leaves its victims with a feeling of incredible self-loathing. Patients frequently describe themselves as â€Å"disgusting pigs.† Anorexia Nervosa was first defined as...

Priming

Priming Abstract The objective of our experiment, got a clue was to discover if we could change an individual's stereotypical perception on various items. We would try to achieve this change in perceptions by priming our subjects with positive or negative words flashed over the items for a short period of time. The first step taken to achieve our challenge was to have our subjects fill out questionnaire rating various objects from negative to positive, or negative to positive on a scale of one to five. After rating the various objects our subject then watched a slide show containing twenty of the forty items they had to rate on the questionnaire. The slide show consisted of three groups positive negative controlled. During the slide show all subjects receives the same picture in a neutral state. The positive group received Positive priming, the negative group received negative priming and the controlled group received no priming just a steady picture.An African American boy outside of Cinci nnati, Ohi...After viewing the slide show our subject then repeated the questionnaire again to see if there perception of the objects had changed due to the slide show.Got A Clue: Stereotypical Priming In our society today stereotypes are way that people are able to organize and categorized different things in our daily lives. Some stereotypes maybe positive or negative but they are all influenced by societies reaction to various things. The perceptions people may have about various things in their environment is caused by the connotations others may have put on these items. These stereotypes then shape the way we perceive and interact with these items. Our goal was to see if we could counter-stereotype peoples perception of various objects. We hoped to achieve this through the priming technique. This is a technique in which a subject is asked to classify or...

Personal Statement Example | Topics and Well Written Essays - 500 words - 23

Personal Statement Example Big chunk of my life has been focused on the interest of assisting people having difficulties maintaining a normal life due to their disabilities, temporary handicaps and the likes. I also thought of becoming a nurse but I realized that it would not really hit the specialization I want in the short time I can allot for schooling. Due to this, I volunteered in a place called â€Å"Occupational Therapy for Productive Living.† The facility specializes in Adults and Pediatrics with hand and wrist injuries, conditions of the shoulders, tuning up motor skills especially people with arthritis, sensory processing and visual perception. This experience assured me more that I was in the right field of work. The physical weariness was worth the experience. During my stay at the facility, apart from the things I learned hands on, I craved for the culture this career will give me and I realized that it would be a life-changing venture for me. Due to these, I was placed in a more solid ground. Thinking about my career, whether I will have this as my stepping stone and maybe shift my field of work in future if I realize I can’t stand it or not is no longer the issue. My journey from choosing what career I should take on, the job outlook and the hours I spent at Occupational Therapy for Productive Living led me to a decision that this is a career worth the work and that suits my interest. Having said all these, I know there is one more step towards the goal I want to achieve. Although, an assistant to the occupational therapist itself, I know I need to get into a program that would equip me more with the things I will need in continuing my passion of becoming an occupational therapy assistant. I should learn the details of what an occupational therapist does to be in unison with the specifics the job entails. One of the schools I have checked was Touro College due to its viable proximity to my location. With its good

[Political Economy] Derive Classical theorist Marx vs. Smith view to Essay

[Political Economy] Derive Classical theorist Marx vs. Smith view to analyze current political issues. Choose a News (from WSJ) - Essay Example Moreover, Karl Marx is a renowned Communist while Adam Smith is associated with Classical ideologies. Therefore, adequate analysis of articles will sufficiently bring out the difference between the two theorists regarding current trends in the society. Moreover, the essay will assess the debate between the different classes of thought Marx and Smith represent. To reflect claims above, the article in wall street journal titled, Politics Counts: the Red/Blue Retail Divide approaches issues affecting the rapid expansion of United States economy. United States is a two party state, which comprises of Democrats and Republicans. This article replicates that consumption of goods and services from the party supporters differs greatly. Consumer subcultures has diversified so much that it threatens communal coexistence in the country. Democrats and Republicans have adopted different ways of shopping which if not curbed early will threaten mutual understanding. From this article, Marx and Smith ideologies clash. America is a democratic state so every civilian has a right to engage in activities wanted as long as it does not ruin stability in the country. Adam Smith emphasizes on free market whereas Marx articulates economy where a ruling class should not exploit the proletariats. From this, allowing the party supporters to shop differently will aggravate political animosity in the country. Smith argues that free trade leads to increased economic prosperity while on the other hand Marx argues that allowing free trade and competition will lead to exploitation of workers by employers rendering them powerless. Conversely, labor should be part of the final product and employers need to conquer to step up free competition, accompanied by a social and political constitution adapted in it, and the economic and political sway of the bourgeois class (Theriault 37). The Wall Street also carried out an article putting Some Facts in the Tax-the-Rich Debate. This article emphasizes on tax fairness between the rich and the poor. For economic stability, the rich should be taxed a higher amount than the poor civilians. However, this sparked a debate between political elites among them president Obama who seconded the idea. This article has created a clash between classical and liberal theorists. Smith propagates on political economy where he says both political and economic systems should be integrated together to achieve political stability. He bestows all powers to political elites and entrusts them the privilege to make policies governing economic activities. Marx’s ideologies are against political economy because it concentrates property and power to a few individuals, which leads to classes for instance propertied and propertyless .Taxing the rich more than the poor will reduce the gap between the propertied and the propertyless in the society therefore, economic development will improve enabling all people access goods and services. There are classes in the world whereby the oppressed struggles to free themselves from the oppressors that make society â€Å"a manifold gradation of social rank† (Marx 14). The Wall street journal carried an article, States Get Say in Health Law. President Obama’s administration changed health policies, which will screen insurers’ considerations when charging insurance covers. Employer groups praised