Damas Jewellery Coursework Example | Topics and Well Written Essays - 1500 words

Damas Jewellery - Coursework Example The prime objective behind implementation of the strategies is to amplify the productivity and market share of Damas Jewellery as compared to many other rival players. In addition, by evaluating the upcoming opportunities, the organization might plan its approaches in an efficient way so as to enhance its customer base and position that may restrict the entrance of other new players. Damas Jewellery has positioned itself as one of the reputed international Jewellery and watch retailer, being headquartered in the region of Dubai of United Arab Emirates. The organization came into existence in the year 1907 and within few years, it expanded itself in more than six countries such as UAE, Bahrain, Qatar, Kuwait, Oman, Saudi Arabia and others. It mainly specializes in artistic jewellery of gold, diamond and pearls as well as designed watches. Damas Jewellery includes various brands such as Ananya, Farasha, Hayati, Mira, spring, Farfasha, Fior, Legacy, Navaratna, Rangoli, as well as many international brands like Baraka, Givori, Utopia, Garrard and others. All the above mentioned brands are available in all the 300 stores of Damas Jewellery and it tries to offer them at best prices. Moreover, the organization also tries to design, develop as well as distribute gold and diamond jewelleries to different parts of the world and as the organization desires to sell the jewelleries directly to the customers with the help of jewellery galleries, art fairs, shows as well as online sites so its rate of accessibility is extremely high as compared to many others jewellery retailers. The company also tries to sell its designed goods through B2B retailer, franchises as well as distributors. Therefore, these types of selling strategies provide highest advantage to the organization that amplifies its total sales and profitability as compared to other rival players. Damas Jewellery became successful in amplifying its customer base as it